Preheat your oven to 350°F (175°C). Line a rimmed baking sheet (approximately 10x15 inches) with parchment paper, leaving some overhang on the sides. Lightly grease the parchment paper.

In a mixing bowl, whisk together the flour, baking powder, and salt. Set aside.

In a separate large bowl, beat the eggs and granulated sugar together using a hand mixer or stand mixer until pale, thick, and frothy (about 3–5 minutes). Add the vanilla extract and mix until combined.

Gradually fold the dry ingredients into the wet ingredients using a spatula. Be gentle to avoid deflating the batter. The mixture should be smooth and slightly thick but still pourable.

Pour the batter onto the prepared baking sheet and spread it evenly using an offset spatula. Tap the pan gently on the counter to release any air bubbles.

Bake for 8–10 minutes, or until the cake is lightly golden and springs back when touched. Avoid overbaking.

While the cake bakes, prepare a clean kitchen towel by sprinkling it generously with powdered sugar. Once baked, immediately loosen the edges with a knife and invert the cake onto the powdered sugar-dusted towel. Gently peel off the parchment paper.

Starting from one of the shorter ends, tightly roll the cake (with the towel inside) into a log shape. Let the rolled cake cool completely on a wire rack.

For the filling, beat the softened cream cheese in a mixing bowl until smooth. Gradually add powdered sugar and mix until fully incorporated. In a separate bowl, whip the heavy cream until stiff peaks form. Fold the whipped cream into the cream cheese mixture until no streaks remain. Fold in the diced strawberries.

Once the cake has cooled, carefully unroll it and remove the towel. Spread the cheesecake filling evenly over the surface, leaving a small border around the edges.

Re-roll the cake tightly, this time without the towel. Use the parchment paper to help guide the rolling process if needed.

Wrap the assembled roll tightly in plastic wrap and chill in the refrigerator for at least 2 hours to allow the filling to set and the flavors to meld.

Once chilled, use a sharp serrated knife to slice the roll into individual servings. Garnish with additional whipped cream and fresh strawberry slices, if desired.